Newbury Lane

In 2025, Cat launched her creative marketing and social media business, Newbury Lane LLC, and things have been electric ever since. It’s no surprise — her energy effortlessly moves between boss, strategist, goofball, mom, and the most stylish yet approachable human in the room. This year’s vibe? Grandma chic.

Newbury Lane was named after the street she grew up on in the Deep South - the original brand concept inspired by coastal living (think beachy blues and monogrammed initials). A 2026 rebrand came from her own personal journey as a creative. “I felt like I was trying too hard to be serious and professional in the beginning, and my branding felt very corporate. But I am finally seeing myself as a creative and nurturing that part of myself.”

Endearing in her charm and a powerhouse in SEO and social strategy, Cat specializes in helping small businesses — from restaurants and boutiques to community groups and entrepreneurs — grow with intention. When she’s not being wildly impressive online, she and her college sweetheart are raising their one-and-a-half-year-old, Robert (aka Bo). Blending motherhood and business is at the heart of her brand.

Through Cat’s incredible network, we shot at Foxglove Bar & Hideout and Vintrey Honest Goods in Lafayette, Colorado — two spaces that gave us the perfect mix of bold, modern energy and vintage charm. We pre-selected most of her wardrobe ahead of time so that every look felt intentional, fashion-forward, and aligned with her brand.

With a fire playlist and my photographer friend Mark in town from London, the session felt seamless, depsite the large amount of work we put into it. We left riding a creative high — and honestly, the final product has my jaw on the floor.